TITLE

Information Requirements and Importance in the Selection of Indonesian Higher Education Institutions: Insight from Visitors of the Annual Education Expo

AUTHOR(S)
Hartono, Arif
PUB. DATE
October 2012
SOURCE
International Proceedings of Economics Development & Research;2012, Vol. 50, p29
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study examines the required information and its importance that used by visitors of an education expo in order to select Indonesian higher education (HE) institutions. The visitors were dominated by the final year students of high schools that are located in the city of Jakarta, Indonesia. The study also investigates preferred promotional tools considered effective by the visitors that influence their choice of HE. The results indicated that the top three (in order) of the required information that used by the visitors to select HE were scholarships offered, teaching quality and faculty accreditation. Teaching quality, faculty accreditation and scholarship were the top three factors (in order) to be perceived importance by the visitors in the choice of HE. Regarding, HE promotional tools considered the most effective that influenced the visitors to select HE were national television, university presentation and university website. The study results provide important insight for policy makers in Indonesian HE to develop marketing strategy, particularly the strategy related to recruitment and advertising, due to the visitors are potential students of HE institutions.
ACCESSION #
87745040

 

Related Articles

  • EDITORIAL BOLOGNA PROCESS AND THE HORIZONS OF UNIVERSITY SCHOLARSHIP. SHAIMUKHAMETOVA, LJUDMILA N. // Music Scholarship / Problemy Muzykal'noi Nauki;2009, Vol. 4 Issue 1, p212 

    The author analyzes the consequences of reforms of Russian educational system and scholarship related to Bologna Process. Contrary to many negative responses from Russian research and educational community, the author emphasizes the positive aspects of decisions made by the VAC RF (Higher...

  • Presentación. Parra M., Ciro H. // Educación y Educadores;2009, Vol. 12 Issue 1, p7 

    The central theme of the issue, university institutions, is introduced.

  • Finding God in All Things: Reflections on the Possibility of Mission Implementation at a Jesuit University in the Area of Faculty Research. Welie, Jos V. M. // Jesuit Higher Education: A Journal;2015, Vol. 4 Issue 2, p126 

    In recent years, much progress has been made in explicating how the educational mission of a Jesuit university can be informed and guided by the specific Catholic and Jesuit identity of the university. In contrast, almost no progress has been made in academic mission implementation in the area...

  • Should Accreditation be Conducted by the Federal Government? Frawley, Rebecca // JEP: eJournal of Education Policy;Spring2014, p1 

    The debate over whether the current mission-based, peer accreditation system in the U.S. is providing adequate accountability for student learning or whether it should be replaced with a federally managed accreditation system has grown more intense over the last decade. The purpose of this paper...

  • The (Mis)use of Technology in the National Accreditation System. Munson, April // Qualitative Research in Education (2014-6418);Jun2014, Vol. 3 Issue 2, p130 

    The use of technology in the evaluation of higher education programs is a mainstay. Physical evidence rooms, face-to-face interviews, and reviewing of documentation on site have become obsolete. Relying on the heavy use of technology in the evaluation process has allowed what some believe to be...

  • LOS FACTORES QUE CONFORMAN EL MODELO DE ACREDITACIÓN POR ALTA CALIDAD DE PROGRAMAS ACADÉMICOS EN COLOMBIA, REVISIÓN DESDE EL ENFOQUE DE LA PERCEPCIÓN. Uribe Uran, Adriana P. // Desarrollo Gerencial;2013, Vol. 5 Issue 2, p21 

    The purpose of this research was to know the perception of two groups of experts represented by pairs and the academic managers, regarding the factors that constitute the model of accreditation for high quality in academic programs of the universities in Colombia. The methodology developed has a...

  • Collaborative Development and Assessment of Student Learning Outcomes for LIS Electives. Bishop, Bradley Wade; Grubesic, Tony H.; Parrish, Theresa // Journal of Education for Library & Information Science;Oct2015, Vol. 56 Issue 4, p272 

    In higher education's environment of accountability, the development and assessment of student learning outcomes (SLOs) are driven by both external stakeholder requirements for accreditation and internal institutional pressures to demonstrate student learning as the core function of universities...

  • THE IMPACT OF ACREDITATION IN QUALITY IMPROVEMENT OF EDUCATION-KOSOVO VS REGION AND EUROPE. Krasniqi, Ibrahim; Krasniqi, Dafina; Fetai, Valdrina // Proceedings of the International Multidisciplinary Scientific Ge;2014, Vol. 3, p707 

    This paper offers a comprehensive description of the processes and methods in quality assurance and accreditation in higher education in Kosovo together with guidelines and templates to inform all those directly and indirectly concerned with the conduct of the activities and to support...

  • Higher Education for Professionals for Work in Heritage Institutions, with Special Reference to Museums.  // Citaliste: The Scientific Journal on Theory & Practice of Librar;2013, Vol. 12 Issue 22, p8 

    The topic of this paper is higher education for professionals, for performing basic professional jobs in heritage institutions. The paper is based on theoretical and empirical knowledge, and its purpose is to highlight the need and ways of comprehensive reforms that would contribute to creation...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics