Nowicki, Jörg
May 2013
Textilwirtschaft;5/16/2013, Issue 20, p64
The article presents a profile on the Irish discount clothing store Primark and discusses the company's philosophy, interior design of the clothing stores, and the relationship between pricing and product quality. Other topics mentioned in this article include business expansion, chief executive officer of Primark Paul Marchant, and personnel management.


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