TITLE

The Death of the Media Brand

AUTHOR(S)
Cramer, Michelle L.
PUB. DATE
June 2013
SOURCE
EContent;Jun2013, Vol. 36 Issue 5, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the effect of digital technology on large media brands such as traditional newspapers. Many Internet and smartphone users receive their news coverage from news aggregation sites such as "The Huffington Post," social media sites such as Facebook and Twitter, and news reading applications such as Flipboard. Other topics include the online branding of individual journalists and writers, the social network presence of media brands, and celebrity-focused news outlets.
ACCESSION #
88215701

 

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