Association creates new program offerings

January 2003
Marketing News;1/20/2003, Vol. 37 Issue 2, p30
Trade Publication
The article reports on new programs that will be initiated by the American Marketing Association (AMA). The programs include a marketing research boot camp, upcoming training series, and others. These new programs complement the set of traditional educational programs offered by AMA, designed to prepare marketers for the issues they face in today's challenging environment. In designing these programs, the professional development group works closely with AMA Councils, which oversee the portfolio of offerings for their respective constituencies.


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