INTEGRATED PRINT: Top trends include social media, personalization and mobile technologies

May 2012
American Printer;Summer2012, Vol. 129 Issue 2, p33
Trade Publication
The article discusses the marketing trends in the printing industry. The growing popularity of social media sites such as Facebook and Twitter can reportedly be an effective marketing tool for the industry. Another trend focuses on the personalization of industry's Website to allow interaction with customers. The use of two-dimensional barcodes or QR codes can also help grow the industry's customers and sales.


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