TITLE

INTEGRATED PRINT: Top trends include social media, personalization and mobile technologies

AUTHOR(S)
COOPER, KELLY
PUB. DATE
May 2012
SOURCE
American Printer;Summer2012, Vol. 129 Issue 2, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing trends in the printing industry. The growing popularity of social media sites such as Facebook and Twitter can reportedly be an effective marketing tool for the industry. Another trend focuses on the personalization of industry's Website to allow interaction with customers. The use of two-dimensional barcodes or QR codes can also help grow the industry's customers and sales.
ACCESSION #
88850215

 

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