TITLE

Going Native: Customizing the Advertising Experience

PUB. DATE
July 2013
SOURCE
Atlanta Tribune;Jul2013, Vol. 27 Issue 4, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses ways in which business enterprises can customize their online advertising experience. It mentions the high cost of advertising on a decent page position for a set period of time on sites such as Yahoo and Twitter. A case study showing that native advertising produced a dramatic increase in brand favorability among users is referenced. Tips are also given on effectively using social media sites such as Facebook and Twitter as native advertising channels.
ACCESSION #
89000216

 

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