TITLE

The mission for measurement

AUTHOR(S)
LEGGETTER, BARRY
PUB. DATE
July 2013
SOURCE
PRWeek (London);7/5/2013, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author comments on an article by Ruth Wyatt concerning measurement in public relations (PR).
ACCESSION #
89233744

 

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