Business Development: Fail to Plan and Plan to Fail

Galie, Amy; Steinbach, Amanda
November 2012
Law Practice Today;Nov2012, p2
The article offers information on the unique characteristics of business development plans for law firms. It mentions that a plan helps identify goals, focus efforts, and keeps members "honest" in following the plan. It discusses the creation of a business plan including keeping the process simple but realistic and focused, identifying the legal work the firm wished to be involved in, and implementing the appropriate marketing strategies.


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