Establishing a Culture for Marketing and Business Development in a Mid-Sized Law Firm

Gimbol, Nancy L.
November 2012
Law Practice Today;Nov2012, p4
The article offers information how to create a marketing and business development environment for mid-sized law firms. The author says that support though buy-ins from the top down is important for any marketing effort to succeed. The article discusses the concept of practice group marketing techniques, the importance of ascertaining the personal marketing needs of each affiliate lawyer in the firm, and the value of personal marketing plans and one-on-one meetings with each lawyer-affiliate.


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