TITLE

Fox Sports specialty: product 'immersion'

AUTHOR(S)
LINNETT, RICHARD; HALLIDAY, JEAN
PUB. DATE
January 2003
SOURCE
Advertising Age;1/20/2003, Vol. 74 Issue 3, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that two television programs of U.S.-based Fox Sports Net Inc. have signed product placement deals. "The Best Damn Sports Show Period" has recently embarked on a partnership with Ford Motor Co.'s Lincoln Aviator. While the "Road to the SuperBowl" has signed Snapple Beverage Corp.
ACCESSION #
8937600

 

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