TITLE

Fox Sports specialty: product 'immersion'

AUTHOR(S)
LINNETT, RICHARD; HALLIDAY, JEAN
PUB. DATE
January 2003
SOURCE
Advertising Age;1/20/2003, Vol. 74 Issue 3, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that two television programs of U.S.-based Fox Sports Net Inc. have signed product placement deals. "The Best Damn Sports Show Period" has recently embarked on a partnership with Ford Motor Co.'s Lincoln Aviator. While the "Road to the SuperBowl" has signed Snapple Beverage Corp.
ACCESSION #
8937600

 

Related Articles

  • FSN talker offers up damn good promo spots. Grossman, Andrew // Hollywood Reporter -- International Edition;3/11/2003, Vol. 377 Issue 37, p14 

    U.S. sports television network Fox Sports Net (FSN) launched the “Best Damn Sports Show Period,” (BDSSP) in mid-2001 as a low-cost show that its regional networks could fit around their regular sports events, either in primetime or in late-night. While the show had a rough start, it...

  • Snapple brings back memorable character for new ad campaign. Rentas-Giusti, Laura // Caribbean Business;8/1/2002, Vol. 30 Issue 31, p36 

    Reports that Snapple Beverage Corp. has launched a 30-second television commercials developed by the advertising agency Sala Creativa. Features of the ad; Goals of the campaign.

  • The Skateboarding Snapple Bottle, And Other Tales. Woodward, Sarah // SHOOT;4/26/2002, Vol. 43 Issue 17, p16 

    Focuses on the advertising campaign for Snapple Beverage Corp. by Deutsch New York. Features of the television advertising; Music composition and sound design by Duotone Audio Group and 3 Fingered Louie; Creative direction by Jonathan Dayton and Valerie Faris of bicoastal Bob Industries.

  • Star Struck. Jaffee, Larry // Promo;Apr2007, Vol. 20 Issue 5, p16 

    The article focuses on the trend of brand promotion in movies and television (TV) programs. According to the author, brand placement in motion pictures and TV programs is widely growing and more companies are willing to spend for it. The exposure of Ford Motor Corp.'s Range Rover automobile in...

  • Brands With Plans. Orsini, Patricia // MediaWeek;4/30/2007, Vol. 17 Issue 18, pSR3 

    The article discusses various reports in the issue, including the article "Advanced Placement," by A.J. Franklin about how media executives are taking product placement to the next level.

  • Ford asks consumers to 'Look again'. Cantwell, Julie // Automotive News;1/27/2003, Vol. 77 Issue 6022, p8 

    Presents information on automaker Ford Division's television advertisement which is aimed at spreading awareness about the company products among U.S. consumers. Advertisement tag line introduced by the automobile company; Investments to be made by the company in the U.S. media in 2003;...

  • Stop the presses! Ford's TV spot is a sham. Lapham, Edward // Automotive News;9/26/2011, Vol. 86 Issue 6483, p34 

    In this article, the author comments on the television commercial of Ford Motor Co.

  • Ford aims to raise Ka's profile with O&M work. White, Jeremy // Campaign;2/15/2002, Issue 6, p8 

    Reports on the television campaign of Ford for its supermint model, the Ka, in an attempt to strengthen its position within the sector in Great Britain. Schedule for the launch of the television spots; Target audience of the advertisements; Challenge facing Ford in raising Ka's profile.

  • The Snapple capades.  // Advertising Age's Creativity;Sep99, Vol. 7 Issue 7, p12 

    Evaluates Deutsch's television advertisement for Snapple, featuring skating player Tara Lipinski. Selling points of the campaign.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics