IDC: For Mobile Advertising Networks, Era of Dominance Is Over

June 2013
2.5G-4G;Jun2013, Vol. 12 Issue 6, p13
The article focuses on the rise of mobile publishers in the mobile advertising arena. Facebook, Pandora and Twitter are some examples of mobile publishers that saw strong sales in 2012, which enabled them to control 52 percent of the mobile display advertisement spending in the U.S. Facebook led the mobile publishers in terms of sales with 234 million U.S. dollars gross revenue, but mobile network Google still managed to hold on to the top post with 243 million U.S. dollars.


Related Articles

  • THE YEAR AHEAD FOR... Mobile. Connelly, James // Campaign;1/10/2014, p30 

    The article forecasts the advances in mobile technology and its implications for mobile advertising in 2014. Topics discussed include the author's definition of mobile marketing, the author's assertion that smart business will adopt mobile first before other platforms and social networking site...

  • Opinion: Is mobile the missing link in converting sales?  // New Media Age (Online Edition);6/7/2012, p6 

    The article presents the author's opinion on mobile communication that should focus on improving the sales channels in Great Britain. It mentions that retailer spend large amount of money on product print and outdoor advertising. It states that technology enables social commerce through Facebook...

  • Facebook is now the barometer for mobile. Barnett, Michael // Marketing Week (Online Edition);5/7/2013, p6 

    The article reports that mobile browsing and application use have become more popular as 50% of Facebook interfaces were happening on mobile screens with a third of the company's sales coming from mobile advertisements. Frequent mobile usage among the 18-44 year-old bracket has contributed to...

  • Steve Smith's Money Shot: MOBILE VIDEO SHOWS EARLY 'ENGAGEMENT' WINS.  // Media Industry Newsletter;5/5/2014, Vol. 67 Issue 18, p8 

    The article offers information on the results of the Mobile Marketing Association (MMA) survey on the engagement of mobile video performance and advertisements. Topics include click-through rates (CTRs), completion rates, and the spending growth of mobile video ads. It also discusses the roll...

  • Infographic: How Mobile Ads Are Becoming More Engaging and Accountable. Heine, Christopher // Adweek;2/27/2015, p1 

    The article reports that social media website Facebook is working with the Media Research Center (MRC), Interactive Advertising Bureau (IAB) and Nielsen to create viewability standards for mobile advertisements.

  • Facebook Had It Easy. AndyTill // MIT Technology Review;Jul/Aug2013, Vol. 116 Issue 4, p9 

    A letter to the editor is presented in response to the article "How Facebook Slew the Mobile Monster" in the May/June 2013 issue.

  • Mobile advertising is faltering now but is on the right track, says Google. Tesseras, Lucy // New Media Age (Online Edition);6/1/2012, p3 

    The article discusses on advertising in mobiles. It states that according to Scott Beaumont, Google director of publisher partnerships NACE, to increase the level of success publishers have with mobile advertising, he reckons it's partly about developing more innovative ad formats, but more...

  • Ring out the old, ring in the new. Finally, it's good to talk about mobiles.  // Media: Asia's Media & Marketing Newspaper;1/14/2010, p7 

    In this article, the author discusses how 2010 will be a better year for mobile phones. He mentions the failure of mobile advertising, especially in the Asian markets, and the inability of marketers to put there campaigns online. He states the linking of Google Inc. and Apple Inc. with several...

  • It's time you got moving on mobile. Carrington, Ian // Marketing Week;6/24/2010, Vol. 33 Issue 26, p32 

    The article presents views from Google Inc. on the key considerations in the age of mobile Internet. It highlights the three major factors of the mobile evolution which include computing, cloud and connectivity that transform the user's experience that is possible on a mobile handset. It also...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics