TITLE

IDC: For Mobile Advertising Networks, Era of Dominance Is Over

PUB. DATE
June 2013
SOURCE
2.5G-4G;Jun2013, Vol. 12 Issue 6, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the rise of mobile publishers in the mobile advertising arena. Facebook, Pandora and Twitter are some examples of mobile publishers that saw strong sales in 2012, which enabled them to control 52 percent of the mobile display advertisement spending in the U.S. Facebook led the mobile publishers in terms of sales with 234 million U.S. dollars gross revenue, but mobile network Google still managed to hold on to the top post with 243 million U.S. dollars.
ACCESSION #
89483405

 

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