TITLE

SKU BOOM: INNOVATING OR SUFFOCATING?

AUTHOR(S)
Prince, Greg W.
PUB. DATE
December 2002
SOURCE
Beverage World;12/15/2002, Vol. 121 Issue 12, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the strategies being adopted in marketing beverages. Brand management; Store management; Price management.
ACCESSION #
8969024

 

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