Social Networking 2.0: How Organizations Are Using Social Networking as a Competitive Differentiator

Oleksak, Joe
July 2013
Illinois Banker;Jul/Aug2013, Vol. 98 Issue 4, p26
The article offers information on how businesses are using social networks to get ahead of their competitors. It informs that businesses are using social media for a variety of processes including recruitment, internal communication, and brand building. It is also noted that social media should never be used to completely replace personal communication but to complement and enhance in-person engagement.


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