TITLE

Masterclass: A customer focus is key to social success

PUB. DATE
September 2013
SOURCE
Marketing (00253650);9/1/2013, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of online social media to business corporations for marketing of their brands. Topics discussed include social-media strategy, social listening and interaction with customers. It also discusses social-media effectiveness for raising brand engagement and marketing. It also offers information on opportunities for marketing in ecommerce marketplace.
ACCESSION #
90085005

 

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