TITLE

Masterclass: A customer focus is key to social success

PUB. DATE
September 2013
SOURCE
Marketing (00253650);9/1/2013, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of online social media to business corporations for marketing of their brands. Topics discussed include social-media strategy, social listening and interaction with customers. It also discusses social-media effectiveness for raising brand engagement and marketing. It also offers information on opportunities for marketing in ecommerce marketplace.
ACCESSION #
90085005

 

Related Articles

  • Brands and the bubble: friends and followers. Norman, Rob // Marketing (00253650);9/1/2013, p1 

    The article discusses the importance of use of online social media and networks to business corporations for marketing. It mentions that continuous engagement and nourishment are challenge of social-media marketing. Topics discussed include social-media strategy, methodology to use online...

  • Brands and the bubble: friends and followers. Norman, Rob // Marketing (00253650);9/1/2013, p1 

    The article discusses the importance of use of online social media and networks to business corporations for marketing. It mentions that continuous engagement and nourishment are challenge of social-media marketing. Topics discussed include social-media strategy, methodology to use online...

  • Is the internet making everything shit?  // Marketing (00253650);9/1/2013, p1 

    The article discusses the importance of online social media and networks to business corporations for marketing of their brands and raising profits. Topics discussed include social-media strategy, social listening and interaction with customers. It also discusses social-media effectiveness for...

  • Pricking The Social-Media Bubble.  // Marketing (00253650);9/1/2013, p1 

    The article discusses the importance of online social media and networks to business corporations for building brand reputation. Topics discussed include social-media strategy, methodology to use online networks and interaction with customers. It also discusses social-media effectiveness for...

  • Social Media and Business: the New Rules. Castellon, Michael // Fiscal Notes;Jan2011, p6 

    The article focuses on the essentiality of social media on the society and businesses alike in the U.S. It mentions Dallas, Texas-based Southwest Airlines Co. which uses Twitter, posts on Facebook, and utilizes electronic mail to promote its travel deals and manage customer service requests....

  • Social media. Arnold, Stephen E. // Smart Business Orange County;Nov2009, Vol. 4 Issue 8, p6 

    The article discusses the advantages and disadvantages that social media can bring to businesses. It notes that most companies utilize social networking sites for advancement in marketing. It mentions the risk of exposing employees to social media especially in the financial services, health...

  • Get onboard with social media. Gilbert, Brian // Competitive Advantage (Douglas);6/1/2010, p1 

    The article offers strategies on how companies could participate in the social media and social networking sites for product development and marketing. According to the author, one should set up a personal account on popular sites, communicate with friends on sites such as ww.facebook.com or...

  • Social media in branding: Fulfilling a need. Yan, Jack // Journal of Brand Management;Aug2011, Vol. 18 Issue 9, p688 

    The author, who has worked on the Internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding.

  • Proclientia identifica 12 tipos de consumidores online.  // MK - Marketing más Ventas;Jan2011, Vol. 25 Issue 264, p63 

    No abstract available.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics