TITLE

Pricking The Social-Media Bubble

PUB. DATE
September 2013
SOURCE
Marketing (00253650);9/1/2013, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of online social media and networks to business corporations for building brand reputation. Topics discussed include social-media strategy, methodology to use online networks and interaction with customers. It also discusses social-media effectiveness for raising brand engagement and marketing. It also offers information on opportunities for marketing in ecommerce marketplace using several social networks including Facebook and Twitter.
ACCESSION #
90085013

 

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