TITLE

Brands and the bubble: friends and followers

AUTHOR(S)
Norman, Rob
PUB. DATE
September 2013
SOURCE
Marketing (00253650);9/1/2013, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of use of online social media and networks to business corporations for marketing. It mentions that continuous engagement and nourishment are challenge of social-media marketing. Topics discussed include social-media strategy, methodology to use online networks and interaction with customers. It also discusses social-media effectiveness for raising brand engagement and marketing.
ACCESSION #
90085014

 

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