TITLE

So over social?

AUTHOR(S)
Maunder-Allan, Sophie
PUB. DATE
September 2013
SOURCE
Marketing (00253650);9/1/2013, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of use of online social media and networks to business corporations for marketing. Topics discussed include social-media strategy, methodology to use online networks and advanced digital technology. It also discusses social-media effectiveness for raising brand engagement and marketing.
ACCESSION #
90085015

 

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