TITLE

WHO'S FOLLOWING YOU: THE FEDERAL TRADE COMMISSION'S PROPOSED "DO NOT TRACK" FRAMEWORK AND ONLINE BEHAVIORAL ADVERTISING

AUTHOR(S)
Shrake II, Timothy J.
PUB. DATE
January 2012
SOURCE
Southern Illinois University Law Journal;Winter2012, Vol. 36 Issue 2, p383
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the disadvantages of online behavioral advertising, the analysis of recent developments in the law, and proposed mechanisms for regulating online behavioral advertising. It mentions the analysis of Federal Trade Commission's (FTC) 2009 self-regulatory framework along with the FTC's proposal "Do Not Track," as it deals with online behavioral advertising. It further mentions the feasible solutions to the proposal through governmental and academic sources opinions.
ACCESSION #
90507608

 

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