Focus the Sales Effort On the Customer!

Lefton, Robert E.
November 1982
Training & Development Journal;Nov82, Vol. 36 Issue 11, p18
Discusses key issues relevant to professional selling, management of the sales force and sales and marketing planning. Importance of focusing the sales plan on the needs and wants of the customers; Influence of the skills and knowledge of sales and marketing executives; Development of sales training programs.


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