TITLE

Ford asks consumers to 'Look again'

AUTHOR(S)
Cantwell, Julie
PUB. DATE
January 2003
SOURCE
Automotive News;1/27/2003, Vol. 77 Issue 6022, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on automaker Ford Division's television advertisement which is aimed at spreading awareness about the company products among U.S. consumers. Advertisement tag line introduced by the automobile company; Investments to be made by the company in the U.S. media in 2003; Contents of the commercials.
ACCESSION #
9071113

 

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