TITLE

Zur Spannweite des Web Monitoring

AUTHOR(S)
Zumstein, Darius
PUB. DATE
October 2013
SOURCE
HMD: Praxis der Wirtschaftsinformatik;okt2013, Vol. 50 Issue 5, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the process of web analytics with special attention to the monitoring of the internet users, the economic aspects of the internet industry, and internet marketing. Other topics mentioned in this article include the use of online social networks, corrupt practices in the internet, and internet users.
ACCESSION #
91541973

 

Related Articles

  • Web Monitoring — eine Einführung. Blattner, Marcel // HMD: Praxis der Wirtschaftsinformatik;okt2013, Vol. 50 Issue 5, p7 

    The article presents information on web monitoring with special attention to the economic aspects of the internet industry, internet users in general and online social network users in particular, as well as web analytics. Other topics mentioned in this article include data acquisition, the...

  • ORACLE.  // Advertising Age;9/17/2012, Vol. 83 Issue 33, pC14 

    The article looks at the online social relationship management (SRM) features offered by the software company Oracle. It is noted that social media functions have been incorporated into existing Oracle products such as Fusion Applications. SRM solutions offered by Oracle include social media...

  • Asia's state of digital play.  // Campaign Asia-Pacific;Nov2015, p10 

    The article offers information on 2015 Digital Factbook of Digital + Direct Marketing Association which provide data on online behaviors of internet users in Asia. Findings show that 47 percent of internet population in the world is based in Asia-Pacific, South Korea has the fastest internet...

  • TIPS TO MEASURE 4 SOCIAL NETWORKS. Odell, Patricia // Promotional Marketing;11/16/2016, p2 

    An introduction is presented to an article about tracking and measuring engagement on social media networking sites Twitter, Facebook, LinkedIn, and Instagram.

  • Next-generation e-mail marketing gets personal. BOOK, JOEL // DM News;2009 Supplement, p28 

    The article discusses several approaches to combine e-mail campaigns with other one-to-one marketing tactics and technologies to accelerate customer conversation and optimize return on investments. One approach is to combine e-mail with customer relationship management (CRM) to send out...

  • Redesigning MySpace. Shields, Mike // MediaWeek;4/21/2008, Vol. 18 Issue 16, p7 

    This article discusses changes to the Fox Interactive Media approach to selling advertising. Separate sales departments will operate where one advertising unit formerly sold advertising across www.foxsports.com, www.myspace.com, and www.ign.com. This change will allow advertising buyers at...

  • Web analytics get social. Karpinski, Rich // B to B;4/20/2009, Vol. 94 Issue 5, p15 

    The article discusses how web analytics can help marketers track customers' activities on social media sites. Web stats vendors these days are offering tools designed to let marketers do a much more fine-grained analysis of their Web site visitors. Eric T. Peterson, CEO and principal consultant...

  • Las madres y padres, los menores e Internet. Estrategias de mediación parental en España. Larrañaga, Maialen Garmendia; Casado del Río, Miguel Ángel; Fernández, Gemma Martínez; Garnacho, Carmelo Garitaonandia // Doxa Comunicación;2013, Issue 17, p99 

    New technologies, and particularly the internet, mean a new challenge for parents' education activity in the last decade. This article tries to show the way parents cope with this responsibility through using different strategies in order to mediate their children's use of the internet. The...

  • Identity, Privacy, and Deception in Social Networks. Bertino, Elisa; Caverlee, James; Ferrari, Elena // IEEE Internet Computing;Mar2014, Vol. 18 Issue 2, p7 

    This special issue focuses on new risks and growing concerns centered around identity, privacy, and deception in the context of Internet-enabled social networks. The four articles in this issue address a range of issues in social networks and can serve as a reference point for this exciting...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics