TITLE

Microsoft Rekindles Rivalry With Anti-iPad Ad Featuring Siri

AUTHOR(S)
Hernandez, Pedro
PUB. DATE
May 2013
SOURCE
eWeek;5/23/2013, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the "Windows 8: Less talking, more doing" advertisement released by software company Microsoft Corp. It states that advertisement emphasized the self-updating Live Tiles of Windows 8 against the icon-packed screen of iPad. It mentions that the advertisement provides distinction between Windows 8 and Apple's iOS mobile operating system. Research director Tom Mainelli of International Data Corp. also cites the poor results of Windows 8 and Windows RT in the market.
ACCESSION #
91651194

 

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