Microsoft Rekindles Rivalry With Anti-iPad Ad Featuring Siri

Hernandez, Pedro
May 2013
eWeek;5/23/2013, p9
The article focuses on the "Windows 8: Less talking, more doing" advertisement released by software company Microsoft Corp. It states that advertisement emphasized the self-updating Live Tiles of Windows 8 against the icon-packed screen of iPad. It mentions that the advertisement provides distinction between Windows 8 and Apple's iOS mobile operating system. Research director Tom Mainelli of International Data Corp. also cites the poor results of Windows 8 and Windows RT in the market.


Related Articles

  • Mobile and Wireless: Microsoft's Windows Mobile Strategy: 10 Reasons It's Failing (So Far). Reisinger, Don // eWeek;3/ 6/2012, p6 

    The article focuses on the trouble being faced by Microsoft with both the iOS and iPhone from Apple and Android from Google. It says that the Windows Phone 7 vendor partners of Microsoft have sold just 2.7 million devices in the fourth quarter of 2011. Moreover, the 10 reasons behind the...

  • Master Chrome on iPad and iPhone.  // Computer Active;10/30/2013, Issue 409, p38 

    The article evaluates the Chrome browser from Google Inc. which works ideally for iOS and windows operating systems. A step by step instruction on how to use the browser in iPad and iPhone is presented. Screenshots are presented to better understand the instruction. It notes that Chrome also...

  • Exchange serves Windows 2000. Mitchell, Lori // InfoWorld;10/11/99, Vol. 21 Issue 41, p57 

    Evaluates the computer softwares Windows 2000 and the Exchange 2000 Server from Microsoft Corporation. Features; Capabilities; Enhancements.

  • Security tool leaves holes. Fisher, Dennis // eWeek;4/22/2002, Vol. 19 Issue 16, p1 

    Focuses on the effects of the Windows Update problems of Microsoft Corp. on the automated scanning service. Use of WU for critical security patches; Confusion on the mechanisms for installing patches; Problems with automated updates.

  • WSUS 3.0 SP2: Easy Patch Management. Scalisi, Michael // PCWorld;Mar2010, Vol. 28 Issue 3, p30 

    The article evaluates the Windows Server Update Service 3.0 SP2 from Microsoft Corp.

  • DULL MACHINES. Powers, William // National Journal;11/1/2003, Vol. 35 Issue 44, p3362 

    Reports on the introduction of Longhorn, the next version of Windows computer software from Microsoft. Features of the software; Design of the software; Description of the software by various newspapers in the U.S.

  • Windows 7: Last Chance for the Desktop OS? Anderton, Craig // Pro Sound News;Jul2009, Vol. 31 Issue 7, p26 

    The article reviews the operating system Windows 7 from Microsoft.

  • Five reasons you will like Windows 8. Garvis, Mitch // Backbone;Sep2012, p38 

    The article reviews Windows 8 operating system developed by Microsoft.

  • Microsoft ushers in 'Longhorn' era. Galli, Peter // eWeek;10/27/2003, Vol. 20 Issue 43, p1 

    Software developers eager to get their first look at Microsoft Corp.'s next-generation operation system will get their wish this week, even though final versions of the products are still at least two years away. Attendees at the company's professional Developers Conference this week in Los...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics