TITLE

Mobile and Wireless: Microsoft's Windows Mobile Strategy: 10 Reasons It's Failing (So Far)

AUTHOR(S)
Reisinger, Don
PUB. DATE
March 2012
SOURCE
eWeek;3/ 6/2012, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the trouble being faced by Microsoft with both the iOS and iPhone from Apple and Android from Google. It says that the Windows Phone 7 vendor partners of Microsoft have sold just 2.7 million devices in the fourth quarter of 2011. Moreover, the 10 reasons behind the strategic failure of the company including the loss of consumer knowledge, the construction of the link to windows, and passing of vendors are also presented.
ACCESSION #
91662442

 

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