TITLE

The general's $1 billion gamble

AUTHOR(S)
FitzGerald, Nora
PUB. DATE
June 1998
SOURCE
Adweek Southeast Edition;06/08/98, Vol. 19 Issue 23, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on United States (U.S.) General Barry McCaffrey, the U.S.'s drug czar. Reference to McCaffrey's speech on drug production in Appalachia at a Washington press conference; Background information on McCaffrey's military career; McCaffrey's interest in advertising, as a method of receiving the attention for his political and social goals; Public opinion of McCaffrey.
ACCESSION #
917859

 

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