The general's $1 billion gamble

FitzGerald, Nora
June 1998
Adweek Southeast Edition;06/08/98, Vol. 19 Issue 23, p24
Trade Publication
Focuses on United States (U.S.) General Barry McCaffrey, the U.S.'s drug czar. Reference to McCaffrey's speech on drug production in Appalachia at a Washington press conference; Background information on McCaffrey's military career; McCaffrey's interest in advertising, as a method of receiving the attention for his political and social goals; Public opinion of McCaffrey.


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