TITLE

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

AUTHOR(S)
Dolbec, Pierre-Yann; Chebat, Jean-Charles
PUB. DATE
December 2013
SOURCE
Journal of Retailing;Dec2013, Vol. 89 Issue 4, p460
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Highlights: [•] Store image strongly impacts brand attitude, brand attachment, and brand equity through the mediation of brand experience. [•] Brand experience is introduced as a new mediator to the academic retailing literature. [•] For the same brand, the store type (flagship vs. brand store) moderates the impact of store image on brand experience. [•] The impact of store image on brand experience is increased for the flagship. [•] Consumers’ in-store brand experiences can be increased by appealing to their emotions, senses, behaviors, and cognition.
ACCESSION #
91954436

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics