Corporate communications go mobile

November 2013
Marketing Week (Online Edition);11/11/2013, p12
Trade Publication
The article reports on the prediction that smartphones and tablets would replace the desktop. Recent survey from Pew International and American Life Project state that about a quarter of smartphone users use the smartphone for their internet. The method of bring your own device to work means people rely on their device for work and home. Mopbile technology ensures that corporate communications is directed from a different aspect wherein participation is important.


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