TITLE

Paid advertising for AIDS prevention--would the ends justify the means?

AUTHOR(S)
Donovan, R.J.; Jason, J.
PUB. DATE
November 1991
SOURCE
Public Health Reports;Nov/Dec91, Vol. 106 Issue 6, p645
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Considers the problematic nature of determining if and how to use paid advertising for AIDS prevention messages. The issue of cost effectiveness; Study by the Centers for Disease Control and the Research Triangle Institute; Criteria for a selection of target audienced and target behavior in a study of paid advertising for AIDS prevention; Media gatekeepers and attitudes toward controversial messages; More.
ACCESSION #
9202104384

 

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