TITLE

AN EMPIRICAL STUDY ON AWARENESS LEVELS OF CORPORATE SOCIAL RESPONSIBILITY WITH A SPECIAL REFERENCE TO FORD FOUNDATION

AUTHOR(S)
PRATHIBA, V.; RAMANA, S. V.
PUB. DATE
October 2013
SOURCE
International Journal of Research in Computer Application & Mana;Oct2013, Vol. 3 Issue 10, p38
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Globally Corporate Social Responsibility (CSR) has grown exponentially in the last decade. Today, the companies are ranked not only on the basis of their financial performance but also on their contribution towards the society. If this social responsibility is neglected, then the firm's reputation gets damaged there by creating a negative impact on the stakeholders and importantly on the society. The collapse of Rana Plaza factory in Bangladesh which exposed the unsafe working conditions can be cited as an example for the same. In the wake of the horrific collapse of building which killed as many as 800 workers in Rana Plaza factory, Wal-Mart an U.S retail chain store had pledged $1.8 million to train Bangladesh plant managers in safety techniques as a part of CSR. On the other hand, U.S power plant Enron has become a by-word for corporate irresponsibility for its financial misrepresentation. Driven by the CSR movement, firms (especially multinational corporations) have sought to position themselves as good corporate citizens. Beyond protecting firm and brand reputation, companies that are considered to be 'good' corporate citizens may get listed in a special category called as Socially Responsible Investment (SRI) indexes. There are many NGOs who are into the services of Corporate Social Responsibility but this study is with respect to Ford Foundation. The Ford foundation is chosen as it is one of the largest and oldest international NGO which is into philanthropic services and charity for more than 75 years. This research does the survey about the awareness levels of select respondents in CSR and the ford foundation. The survey was done with the help of the structured questionnaire.
ACCESSION #
92611754

 

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