Made in... MADE HOW?

January 2003
Choice;Jan/Feb2003, p21
Discusses corporate social responsibility (CSR) and how consumer pressure can make industries give reliable information about their products. Success of the Fair Wear campaign to certify that clothing manufacturers provide better working conditions for home-based outworkers in Australia; Tips for buying ethically when making purchasing decisions; Mention of a survey of consumer attitudes about CSR and a CSR project at this magazine.


Related Articles

  • THE ROLE OF ADVERTISING IN THE PURCHASE DECISION PROCESS. Sorina-Raula, Gîrboveanu; Liviu, Crăciun; Georgeta-Mădălina, Meghişan // Annals of the University of Oradea, Economic Science Series;2008, Vol. 17 Issue 4, p895 

    The purchase process is a decision-making process under risk. The selection of one brand over all other brands is a process of optimizing the consumer's utility. This optimization is done under uncertainty, since the buyer does not have perfect information. According to this process, buyers must...

  • THE TWO SIDES OF JOE JONES. Hackett, Otis // Motorcycle Product News;Jun2010, Vol. 36 Issue 6, p30 

    The article presents information on the different types of customers. It says that there are two types of customers, the customers who are in need and the customer who just want to buy the product. It mentions that the customers who just want the product are usually the customer who can afford...

  • Creating Some Urgency, Or 'Hurry Up And Buy.'. Gitomer, Jeffrey // Grand Rapids Business Journal;7/9/2007, Vol. 25 Issue 28, p33 

    The article focuses on several factors that influence people to buy. It states that customers feel that if they buy, they will make a significant gain or keep someone else from getting it. It notes that people will surely buy the things they want badly. It adds that customers tend to buy the...

  • A METHOD FOR MEASURING PRODUCT ACCEPTANCE. Franzen, Raymond; Teilhet, Darwin // Journal of Marketing;Oct40, Vol. 5 Issue 2, p156 

    The article reports on consumer acceptance as a method for evaluating a product and making decisions for improvement and advertising. The challenges of measuring preferences between two products are noted; they primarily are caused by difficulty in determining familiarity with both products and...

  • The ad creativity cube: conceptualization and initial validation. Swee Hoon Ang; Yih Hwai Lee; Siew Meng Leong // Journal of the Academy of Marketing Science;Summer2007, Vol. 35 Issue 2, p220 

    Advertising creativity is conceptualized as a function of three dimensions--novelty, meaningfulness, and connectedness. Novelty and meaningfulness involve infocentric aspects, while connectedness incorporates the perspective of the audience. The relationship among these dimensions and ad...

  • The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition. Wangenheim, Florian v.; Bayón, Tomás // Journal of the Academy of Marketing Science;Summer2007, Vol. 35 Issue 2, p233 

    It has often been argued that word-of-mouth (WOM) can contribute significantly to a firm's success in a variety of ways. Here, we analyze the functional linkage between customer satisfaction, WOM, and new customer acquisition. Using data from two empirical studies we conceptualize and test the...

  • Willingness to Pay versus Expected Consumption Value in Vickrey Auctions for New Experience Goods. Alfnes, Frode // American Journal of Agricultural Economics;Nov2007, Vol. 89 Issue 4, p921 

    Over the past two decades, Vickrey auctions have been widely used to elicit willingness to pay for new food products. This article shows that in a multiperiod context, it can be optimal for consumers to bid higher than the expected consumption value for a new experience good to obtain...

  • Recent Progress on Endogeneity in Choice Modeling. Louviere, Jordan; Train, Kenneth; Ben-Akiva, Moshe; Bhat, Chandra; Brownstone, David; Cameron, Trudy; Carson, Richard; Deshazo, J.; Fiebig, Denzil; Greene, William; Hensher, David; Waldman, Donald // Marketing Letters;Dec2005, Vol. 16 Issue 3/4, p255 

    We describe recent progress in several areas related to endogeneity, including: choice set formation and attention to attributes; interactions among decision-makers; respondents' strategic behavior in answering stated preference choices; models of multiple discrete/continuous choice;...

  • Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments. Kukar-Kinney, Monika; Grewal, Dhruv // Journal of the Academy of Marketing Science;Summer2007, Vol. 35 Issue 2, p197 

    The present study investigates consumer responses to price-matching guarantees (PMGs) in the Internet environment and contrasts them with their responses in a traditional bricks-and-mortar retail environment. The effect of store reputation on consumer responses to price-matching policies is also...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics