TITLE

Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn from Each Other?Participants

PUB. DATE
January 2012
SOURCE
Advances in Consumer Research;2012, Vol. 40, p1087
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
The article presents information on a roundtable on consumer research orgnized by the Association for Consumer Research (ACR) and facilitated by Julie L. Ozanne of Virginia Tech.
ACCESSION #
92981718

 

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