TITLE

Think Outside the Lab: Using Field Data in Behavioral Research

PUB. DATE
January 2012
SOURCE
Advances in Consumer Research;2012, Vol. 40, p1100
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents information on a roundtable on using field data in behavioral research organized by the Association for Consumer Research (ACR).
ACCESSION #
92981725

 

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