TITLE

Reading the Mind of the Consumer: Promises and Challenges of Predictive Methods in Consumer Neuroscience

PUB. DATE
January 2012
SOURCE
Advances in Consumer Research;2012, Vol. 40, p1102
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents information on a roundtable on the promises and challenges of predictive methods in consumer neuroscience organized by the Association for Consumer Research (ACR).
ACCESSION #
92981726

 

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