TITLE

An Introduction to Embodied Cognition: Implications for Consumer Research

AUTHOR(S)
Malter, Alan J.
PUB. DATE
January 1996
SOURCE
Advances in Consumer Research;1996, Vol. 23 Issue 1, p272
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper introduces the basic features of the newly emerging theory of embodied cognition and examines some possible implications for consumer research. The standard view of memory and information processing is critically reviewed and embodied cognition is proposed as a possible alternative theoretical basis for studying cognitive Processes. Areas of consumer research which could potentially benefit from adopting an embodied view of cognition include decision making, information search behavior, and categorization. A brief concluding discussion examines embodied cognition as an alternative explanation for the phenomenon of impulse purchase behavior.
ACCESSION #
9307155667

 

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