TITLE

Champions of design: Burberry

PUB. DATE
January 2014
SOURCE
Marketing (00253650);1/1/2014, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the British fashion merchandising firm Burberry. Decisions made by former Chief Executive Officers (CEO) Rose Marie Bravo and Angela Ahrendts related to management of licensed products and the hiring of and authority given to fashion designer Christopher Bailey are examined as important elements of the company's financial success in the 21st century. It is noted that Bailey has succeeded Ahrendts as CEO.
ACCESSION #
93455768

 

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