The Persistence of Brainstorming

Gobble, MaryAnne M.
January 2014
Research Technology Management;Jan/Feb2014, Vol. 57 Issue 1, p64
Academic Journal
The article discusses brainstorming as an idea generation tool that is used in research and development, focusing on the history of brainstorming as of 2014 as well as its potential success and failure for groups in business settings. Topics include creativity, cognitive fixation, innovation management, and the creativity theorist Alex Osborn.


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