TITLE

How To Gauging What Makes the Top Brands Click

PUB. DATE
January 2014
SOURCE
PR News;1/13/2014, Vol. 70 Issue 2, p3
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
The article reports that more than two-thirds of the top 10 most respected brands in 2013 hailed from consumer staples sector according to independent brand agency CoreBrand. It also discusses the salient trait common to the brands included in the top 10 list. Included in the Top 10 Most Respected Brands are the multinational food and beverage corporations PepsiCo and Coca-Cola which are tied in first place, chocolate manufacturer Hershey's, and American motorcycle manufacturer Harley-Davidson.
ACCESSION #
93741845

 

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