TITLE

THE YEAR AHEAD FOR... Mobile

AUTHOR(S)
Connelly, James
PUB. DATE
January 2014
SOURCE
Campaign;1/10/2014, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article forecasts the advances in mobile technology and its implications for mobile advertising in 2014. Topics discussed include the author's definition of mobile marketing, the author's assertion that smart business will adopt mobile first before other platforms and social networking site Facebook's success in expanding its mobile advertising business.
ACCESSION #
93982768

 

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