Weighing the alternatives

Fortmann, Kathy
November 1993
American Fitness;Nov/Dec93, Vol. 11 Issue 6, p16
Reports on health clubs' balancing of weight management and workout programs to increase membership. Average cost per person; Aim of attracting obese or overweight members; Variety of program styles; Marketing of programs; Purchase of various pre-packaged programs; Focus on relaxation and visualization; Sample programs.


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