Brand plant to re-take share

Weisz, Pam
February 1994
Brandweek;2/21/94, Vol. 35 Issue 8, p1
Trade Publication
Reports on the marketing efforts to introduce Lederle Laboratorie's Centrum Singles and Miles Inc.'s One-A-Day Extras vitamins. Bid to enter the single-vitamin market dominated by store brands; Plan to recapture volume and share from entrenched labels; Sales of store brand single vitamins in 1993.


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