TITLE

Networks put major agents in pilots' seat

AUTHOR(S)
Lowry, Brian; Robins, J. Max
PUB. DATE
February 1994
SOURCE
Variety;2/14/94, Vol. 354 Issue 2, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on star casting by television networks for pilot programs. Correlation with primetime development; `Old friend' theory; Network considerations; Implications on franchise-building; Network considerations; Roster of examples.
ACCESSION #
9405101753

 

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