TITLE

Borden adds formaldehyde to feed Miles isocyanates

AUTHOR(S)
Wood, Andrew
PUB. DATE
May 1994
SOURCE
Chemical Week;5/18/1994, Vol. 154 Issue 19, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Borden Inc.'s Packaging and Industrial Resins Group's construction of a formaldehyde plant at Baytown, Texas. Supply of the major share of the output to Miles's isocyanates manufacture; Growth of the formaldehyde market; Price per pound of formaldehyde.
ACCESSION #
9406223601

 

Related Articles

  • Classico counter. Thompson, Stephanie // Brandweek;06/29/98, Vol. 39 Issue 26, p3 

    Looks at the television and promotional campaign of Borden's Classico brand of premium pasta sauce. Growth of the premium sauce products; Description of Classico's new products; Description of the television ads; Promotional items for the new line; Sales of Classico during fiscal year 1997.

  • Krazy Glue weakens bond, doubles media. Spethmann, Betsy // Brandweek;5/2/94, Vol. 35 Issue 18, p9 

    Reports on Borden's launching of the Less Skin Adhesion product, an extension of its Krazy Glue product line. Two million dollar television campaign; Sources of sales of Krazy Glue.

  • Borden slots $8M spot pasta blitz. Spethmann, Betsy // Brandweek;4/4/94, Vol. 35 Issue 14, p5 

    Reports on the television advertising of Borden Inc. pasta products. 1994 budget; Advertisement creators; Release schedule; Campaign strategy; Sales of Creamette, Prince and R&F brands; Cross-promotion with E&J Gallo Winery.

  • Borden rides Classico tandem. Spethmann, Betsy // Brandweek;9/19/94, Vol. 35 Issue 36, p4 

    Reports on the extension of Borden's Classico brand name into a new line of upscale imported pasta with Classico spaghetti sauce. Packaging of the ten-item line; Advertisements created by Klein & Solin; Market share of Classico.

  • Miles takes on the Bayer name.  // Packaging Digest;Apr95, Vol. 32 Issue 5, p2 

    Reports on the changeover in labels on aspirin and other drugs hitherto marketed under the `Miles' brand to the `Bayer' trademark. Acquisition by Miles Incorporated of `Bayer' trademark from Sterling Winthrop Corporation; Changeover schedule.

  • Miles pits Bugs vs. Centrum Jr. Weisz, Pam // Brandweek;11/14/94, Vol. 35 Issue 44, p12 

    Reports on the relaunching of Miles Inc.'s Bugs Bunny line of value-priced children's chewable vitamins. Enhancements in the product; Plan for extensive sampling and couponing; Licensing deal with Sea World.

  • New one-a-day vitamins tailored to individual consumer needs. Gannon, Kathi // Drug Topics;12/13/93, Vol. 137 Issue 23, p40 

    Reports on the One-A-Day vitamin line which was revamped with new products and contemporary packaging tailored specifically for individual consumers. New products from Miles Inc.; Packaging; Consumer hotline.

  • Major campaign bolsters Bayer aspirin relaunch. Snyder, Karyn // Drug Topics;3/20/95, Vol. 139 Issue 6, p42 

    Reports on the marketing campaign launched for Bayer aspirin aimed at better communicating the product line's effectiveness to prevent disease as well as relieve pain. Advertising campaign; Miles Inc. as manufacturer of the Bayer aspirin for its parent company, Bayer AG.

  • Brand milkman wants you to drop that Snapple and buy dairy. Spethmann, Betsy // Brandweek;11/7/94, Vol. 35 Issue 43, p30 

    Presents Jeff Tricipian and his marketing plans for Borden Inc.'s milk products. Homogeneity of the dairy market; Fruit-flavored product line of Borden; Target consumers; Packaging techniques; Competition outlook; Remarks.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics