TITLE

Miles pits Bugs vs. Centrum Jr

AUTHOR(S)
Weisz, Pam
PUB. DATE
November 1994
SOURCE
Brandweek;11/14/94, Vol. 35 Issue 44, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the relaunching of Miles Inc.'s Bugs Bunny line of value-priced children's chewable vitamins. Enhancements in the product; Plan for extensive sampling and couponing; Licensing deal with Sea World.
ACCESSION #
9411285453

 

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