TITLE

Empowering Consumers in a Changing Health Care Market: The Need for Information and the Role of Marketing

AUTHOR(S)
Mayer, Robert N.; Scammon, Debra L.; Sofaer, Shoshanna
PUB. DATE
September 1994
SOURCE
Journal of Public Policy & Marketing;Fall94, Vol. 13 Issue 2, p321
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the role of marketing in empowering consumers in the health care market of the United States. Many recent proposals for health care reform are built around the notion of "managed competition." One element of the underlying theory of managed competition is that if individual consumers faced financial incentives to make cost-conscious choices among competing health plans, they would become a powerful market force to improve the cost-effectiveness and value of the overall health care system both for themselves and for society. Health care is complex and multidimensional. A wide range and dizzying number of features of a health plan or provider can be used to characterize its potential value to a consumer. Health care providers, regulators, and payers have spent considerable energy over the last several decades to specify these features and find ways to measure them in a valid and reliable way. The interests and concerns of individual consumers, however, have been notably absent as a driver of performance measure development.
ACCESSION #
9412274697

 

Related Articles

  • Transforming Public Health Delivery Systems With Open Science Principles. Mays, Glen P.; Scutchfield, F. Douglas // American Journal of Public Health;Dec2014, Vol. 104 Issue 12, pe37 

    The authors reflect on the transformation of public health delivery systems using open science principles. They suggest that the field of public health services and systems research (PHSSR) has become a leading resource for developing strategies which can be used to transform public health...

  • Market Mechanisms and Consumer Involvement in the Delivery of Mental Health Services: A UK--US Comparison. Shera, Wes // Journal of Sociology & Social Welfare;Mar1996, Vol. 23 Issue 1, p13 

    Both the United Kingdom and the United States Are in the midst of health care reform. By focusing on services for the severely mentally ill this paper compares recent developments in managed care in the U.S. and care management in the U.K. It particularly focuses on the use of market mechanisms...

  • President Bush's Health Care Reform Proposal: A Social Work Perspective. Gorin, Stephen H. // Health & Social Work;May2007, Vol. 32 Issue 2, p83 

    The author reflects on health care reform in the United States and how politicians on both side of the political spectrum have advocated solutions to the crisis. According to the U. S. Census Bureau's Current Population Survey in 2005, 45.6 million people are uninsured. The prohibitive costs...

  • Moving Reform to the Bedside. Spatz, Erica S.; Gross, Cary P. // JAMA: Journal of the American Medical Association;4/7/2010, Vol. 303 Issue 13, p1305 

    The authors discuss some measures that physicians can adopt both at the bedside and in the community to help reform the U.S. health care system and achieve their moral and professional responsibilities to the public. The consideration and adoption of new ways to measuring and improving the...

  • Perioperative Practice: Time to Throttle Back. Chopra, Vineet; Flanders, Scott A.; Froehlich, James B.; Lau, Wei C.; Eagle, Kim A. // Annals of Internal Medicine;1/5/2010, Vol. 152 Issue 1, p47 

    The United States spends more on health care than other nations, yet our health outcomes remain inferior to those of many countries. Change is therefore necessary. One approach to health care reform is to identify and eliminate practices associated with high cost and limited benefit. Recent...

  • Principles of Real Solutions. Van Gelder, Sarah // YES! Magazine;Fall2006, Issue 39, p37 

    The article outlines five principles to guide health care reform in the United States. Health care is a public good, and should be available to everyone. Health insurance coverage should not be linked with jobs. Costs can be controlled simply by freeing doctors from burdensome bureaucratic...

  • Healthcare reform--round two. Clarke, Richard L.; Clarke, R L // hfm (Healthcare Financial Management);Jul99, Vol. 53 Issue 7, p16 

    Argues that the next national debate on healthcare services reform in the United States (US) will center on how to enhance the role of the consumer in health services decision making. Failure of the efforts of US President Bill Clinton's administration to reform the financing of healthcare...

  • Change from within. Hrickiewicz, Mike // Health Facilities Management;Oct2009, Vol. 22 Issue 10, p2 

    The author reflects on the state of the U.S. health care system. He notes the consensus that the system needs to be reformed and that the U.S. Congress still has to enact laws that will address this need. The efforts of health care industry leaders in identifying problems within their scope and...

  • US healthcare system too geared to acute medicine. Marwick, Charles // BMJ: British Medical Journal (International Edition);03/10/2001, Vol. 322 Issue 7286, p572 

    Suggests that the United States health care system is too geared to acute medicine. How the U.S. system rewards inefficiency, focusing more on acute rather than chronic conditions; Inconsistency in providing safe, high quality medical care; Proposals for changes to the system.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics