Marketing to Children Online

Davis, Joel J.
September 2002
SAM Advanced Management Journal (07497075);Fall2002, Vol. 67 Issue 4, p11
Academic Journal
Clarifies Children's Online Privacy Protection Act (COPPA) rules by presenting examples of compliance and noncompliance behaviors in the U.S. Overview of COPPA; Types of Web sites that collect, use and disseminate children's personal information; Privacy criteria; Compliance strategies.


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