TITLE

Marketing to Children Online

AUTHOR(S)
Davis, Joel J.
PUB. DATE
September 2002
SOURCE
SAM Advanced Management Journal (07497075);Fall2002, Vol. 67 Issue 4, p11
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Clarifies Children's Online Privacy Protection Act (COPPA) rules by presenting examples of compliance and noncompliance behaviors in the U.S. Overview of COPPA; Types of Web sites that collect, use and disseminate children's personal information; Privacy criteria; Compliance strategies.
ACCESSION #
9421606

 

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