TITLE

WEB 2.0: APPLICATION AND POSSIBILITIES IN DIGITAL MARKETING

AUTHOR(S)
Hanić, Azra; Kazalac, Marietta
PUB. DATE
January 2011
SOURCE
Proceedings of the Conference on the Economy of Integrations (IC;2011, p611
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
The overall and worldwide use of internet applications indicates that there are numerous possibilities to make internet a place for successful marketing business, development and research. This is especially a case in the use of second generation internet applications labeled as web 2.0 that have proved to be more flexible and allowed customers to have a more active role in contributing to the creation of the content related to companies' products and their advertisement. Social networks and communities created in this internet environment are valuable sources of information for marketing researchers. There are several specific goals in this analytical overview and they are (1) explaining theoretical background concerning the use of web 2.0 application, (2) presenting some examples of the application of web 2.0 in specific branches of electronic tourism, (3) presenting the importance of establishing the metric systems for the purpose of the research of web 2.0 possibilities in marketing and (4) overview of some researches on the subjects that are of more empirical nature;
ACCESSION #
94387301

 

Related Articles

  • Study of Network Public Opinion Monitoring Based on Social Tagging. Zhiyu Lu; Jianliang Wei // International Journal of Digital Content Technology & its Applic;Feb2013, Vol. 7 Issue 4, p543 

    With the rapid development of Internet service such as blog, micro-blog, instant message and SNS, network public opinion source and its transmission ways develop with a diversified trend. Traditional means of network public opinion monitoring focus on top-down standardized measures which can't...

  • WEB 2.0 IMPLEMENTATION: AN ANALYSIS OF AACSB ACCREDITED SCHOOLS OF BUSINESS FROM AN INTERNATIONAL PERSPECTIVE. Case, Carl J.; King, Darwin L. // Academy of Educational Leadership Journal;2013, Vol. 17 Issue 3, p73 

    Previous studies have demonstrated that electronic social networking is becoming an important aspect of the business and social world. One important question is whether institutions of higher learning have decided to implement these technologies and potentially benefit from their use. As a...

  • Social media adoption at the American grass roots: Web 2.0 or 1.5? Reddick, Christopher G.; Norris, Donald F. // Government Information Quarterly;Oct2013, Vol. 30 Issue 4, p498 

    In this paper, we examine data from a 2011 survey of grassroots (or local) governments in the United States with respect to their adoption of social media (e.g., Facebook, Twitter, YouTube, blogs, and Flickr) especially to ascertain the drivers of local government social media adoption and...

  • Systems Theory and Social Networking: Investigation of Systems Theory principles in Web 2.0 Social Network Systems. Mangal, Varun // International Journal of Business & Commerce;Sep2012, Vol. 2 Issue 1, p117 

    With over 2 billion internet users logging in more than 142,460,000,000 hours per month online, the web has become an integral part of life today. Possible employers look at profiles on Facebook and LinkedIn to judge potential employees. Wikipedia has become the ultimate source for information....

  • GUIDED ASSESSMENT OR OPEN DISCOURSE: A Comparative Analysis of Students Interaction on Facebook Groups. SINGH, Lenandlar // Turkish Online Journal of Distance Education (TOJDE);Jan2013, Vol. 14 Issue 1, p35 

    Web 2.0 and specifically Social Networking Software have become ubiquitous tools for communication over the last five years. Across many disciplines, practitioners and researchers have been exploring these technologies with the hope of tapping into their perceived potential. Not least in this...

  • Innovative patient care practices using social media. Mattingly II, T. Joseph // Journal of the American Pharmacists Association: JAPhA;May/Jun2015, Vol. 55 Issue 3, p288 

    Objective: To characterize the literature on social media applications used to deliver patient care. Data Sources: A search of the literature was conducted on June 11, 2014, using PubMed, MEDLINE, CINAHL, and Communication Abstracts databases for clinical studies between 2004 and 2014. A...

  • Analysis of an Implicit Informal Learning Network within YouTube's Video Network. Mtafya, Ambele Robert; Dongjun Huang // International Journal of Digital Content Technology & its Applic;Aug2013, Vol. 7 Issue 12, p56 

    The emergence of web 2.0 technologies together with advances in mobile computing has made online socialization and collaboration a reality. Through Social Network sites now people can use various available social media tools to establish new ties and maintain the existing ones. One of the...

  • Internet y multimedia: la alianza perfecta. Blanco, Luis Ernesto // Debates IESA;ene-mar2013, Vol. 18 Issue 1, p86 

    No abstract available.

  • ANALIZAREA EFICIENÈšEI TIPURILOR DE POSTÄ‚RI ÃŽN REÈšEAUA DE SOCIALIZARE FACEBOOK. NICIPORUC, Tudor // Review of Management & Economic Engineering;2014, Vol. 13 Issue 2, p337 

    With over one billion users, Facebook is the biggest social media platform. If it would be a country, Facebook would be the thrid largest country in the globe, after China and India. Besides the social experience, Facebook is also a good place for business, and more and more companies are...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics