Ford steps up connected car push with social content campaign

Parsons, Russell
February 2014
Marketing Week (Online Edition);2/20/2014, p5
Trade Publication
The article reports on the decision of automobile manufacturer Ford Motor Co. to launch a 6-month social content campaign for its EcoSport automobile. It states that Ford will loan EcoSport cars to 100 bloggers who will be required to post reviews on EcoSport's social media connectivity. It offers brief information on EcoSport is reportedly equipped with numerous driving safety technologies. It notes that Ford will launch the campaign on February 24, 2014.


Related Articles

  • Ford Division raises targeted media spending. Halliday, Jean // Automotive News;10/24/2005, Vol. 80 Issue 6173, p30L 

    This article reports that Ford Division is spending 30 percent of its $1 billion-plus marketing budget this year on what it calls targeted media. The category includes Internet marketing, direct marketing, video on demand and advertisements on mobile phones. That share of budget was 20 percent...

  • To give Fiesta street cred, drivers drive the message. LaReau, Jamie // Automotive News;4/19/2010, Vol. 84 Issue 6408, p4 

    The article focuses on how Ford Motor Co. is marketing new Fiesta small car. It is stated that under Ford's social media marketing plan, it is trusting consumers and bloggers including graphic artist Aaron Enequist-Leiker to control part of the company's marketing. It is mentioned that about 25...

  • Case study: Ford drives best practices. J. B. // Communication World;Jan/Feb2010, Vol. 27 Issue 1, p28 

    The article presents a case study on the on-line marketing campaign of Ford Motor Co. to its bloggers through social media. It notes that Ford wants to invite 40 influencers/bloggers to join in their new program to test drive three Ford Automobiles including the Ford Flex, Fusion, and Lincoln...

  • Ford's bold move on the web? Let America see it as underdog. Iezzi, Teressa // Advertising Age;7/17/2006, Vol. 77 Issue 29, p13 

    The article comments on the new online component of Ford Motor Co.'s Bold Moves marketing campaign, which will document Ford's reinvention-or slow, painful demise. The story will unfold in 50 weekly episodes and will feature commentaries, criticisms from blogosphere and articles on...

  • BEST OF THE TECH BLOGS.  // PRWeek (London);9/12/2008, p11 

    Several blogs are discussed which include insecurity regarding RSS due to total reliance on search engines and the use of social media in marketing and advertising.

  • Ford is counting on army of 100 bloggers to launch new Fiesta. Tegler, Eric // Advertising Age;4/20/2009, Vol. 80 Issue 14, p17 

    The article discusses Ford Motor's plans to launch a social-media advertising campaign in which 100 bloggers will introduce the Fiesta automobile, which is scheduled for a U.S. debut in 2010. It is hoped that this will engage the Fiesta's target audience. The Fiesta is Ford's global subcompact...

  • Best from the Blogs.  // Crain's Detroit Business;11/14/2011, Vol. 27 Issue 47, p0038 

    Several blogs including one on the automobile manufacturing plant of Ford Motor Co., and one on the suppliers for the Ford, are discussed.

  • Ford tunes up social media pitch for Fiesta redesign. Wernle, Bradford // Automotive News;7/15/2013, Vol. 87 Issue 6577, p4 

    The article reports that automaker Ford Motor Co. which used bloggers to connect with its customer base for advertising its 2009 Fiesta automobile, is once again planning to use social media for the launch of Fiesta ST. The firm is expecting the new model with many varieties to boost the...

  • Opinion.  // Automotive News;5/28/2012, Vol. 86 Issue 6518, p12 

    The article presents the author's opinion on the role played by paid advertising for automobiles on social networks. According to the author, Facebook is seen as a social setting where people enjoy each other's company with shared interests, pictures, videos and more than a few good laughs....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics