TITLE

Ford steps up connected car push with social content campaign

AUTHOR(S)
Parsons, Russell
PUB. DATE
February 2014
SOURCE
Marketing Week (Online Edition);2/20/2014, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of automobile manufacturer Ford Motor Co. to launch a 6-month social content campaign for its EcoSport automobile. It states that Ford will loan EcoSport cars to 100 bloggers who will be required to post reviews on EcoSport's social media connectivity. It offers brief information on EcoSport is reportedly equipped with numerous driving safety technologies. It notes that Ford will launch the campaign on February 24, 2014.
ACCESSION #
94602427

 

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