Eight tips for search success

Atalla, Andy
February 2014
Marketing Week;2/13/2014 Supplement, p4
Trade Publication
The article looks at business websites as marketing tools, as of 2014. It discusses strategies for search engine optimization including preparing interesting and useful website content, integrating customers' online reviews, and analyzing the websites of other businesses in the same industry. Other topics include website coding, social media, and pay-per-click (PPC) advertisements.


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