TITLE

Eight tips for search success

AUTHOR(S)
Atalla, Andy
PUB. DATE
February 2014
SOURCE
Marketing Week;2/13/2014 Supplement, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at business websites as marketing tools, as of 2014. It discusses strategies for search engine optimization including preparing interesting and useful website content, integrating customers' online reviews, and analyzing the websites of other businesses in the same industry. Other topics include website coding, social media, and pay-per-click (PPC) advertisements.
ACCESSION #
94617781

 

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