The Dark Side of the Dune

Sater, Gregory J.
March 2014
Response;Mar2014, Vol. 22 Issue 6, p51
The article focuses on the U.S. Federal Trade Commission (FTC) complaint on alleged violation of the FTC Act by automobile company Nissan Motor Co. Ltd. for misrepresenting the capabilities of the Nissan Frontier pickup truck on its television commercial. It states that the Frontier has shown its extremely high speed straight up an impossibly vertical sand dune. The FTC says that special effects in advertising could be entertaining but it could not be used to misrepresent what a product can do.


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