In a family way

Rosenblum, Trudi Miller
January 1995
Billboard;1/7/95, Vol. 107 Issue 1, p48
Trade Publication
Reports that a number of major suppliers showed their commitment to the genre in 1994 by launching specialized `family' imprints. Growth of children's sell-through video; Advertising campaigns; Cross promotions; Value-added product; Two family categories; Theatrical features; Non-theatrical series.


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