International business news

January 1995
Caribbean Business;1/19/1995, Vol. 23 Issue 3, p44
Reports on international business news. Resignations at Saatchi & Saatchi Co. following the ouster of Maurice Saatchi; Chrysler Corp., Volkswagen AG and Ford Motor Co.'s cutback of their output at Mexican plants; Japan's acceptance of foreign access to its financial services.


Related Articles

  • Saatchis creates snowy epic for C&G.  // Campaign;09/12/97, Issue 37, p7 

    Describes Saatchi & Saatchi's first major brand advertising work for mortgage lender, Cheltenham & Gloucester Building Society (C&G). Emphasis on C&G's speed and efficiency of service; Television commercial featuring an Eskimo boy; Development of a 40-second direct response ad that will...

  • PaineWebber account in play. McMains, Andrew; Kim, Hank // Adweek Western Edition;04/13/98, Vol. 48 Issue 15, p46 

    Reports that PaineWebber has been identified as the financial services company seeking an advertising agency in the United States, through the Advertising Agency Register. Worth of the account; Agency duties needed by the company; Saatchi & Saatchi Co. PLC's advertising work for PaineWebber.

  • Lloyds TSB gives internet bank ad work to Saatchis.  // Marketing (00253650);7/20/2000, p3 

    Informs that Great Britain-based Lloyds TSB Group has appointed Saatchi & Saatchi to handle the advertising launch of its Internet banking venture evolvebank.com. Appointment of Interfocus to work and handle all direct marketing and customer relationship management for the project.

  • BEST USE OF OUTDOOR.  // Campaign;06/01/2001, Issue 22, Campaign Direct Awards... p19 

    Focuses on the advertising work done by Myrtle for Breakingviews.com, which won the Silver Award for Best Use of Outdoor during the 2001 Direct Campaign Awards. Creative staff; Description of the advertisement; Commendation of the advertisements created by Saatchi & Saatchi for monster.com.

  • Saga eyes younger audience with 'action' breaks. Bold, Ben // Marketing (00253650);5/6/2004, p6 

    The tourism company Saga Services is launching a range of adventure and action holidays under the banner Go For It to broaden its appeal. Should it prove successful, Saga will put other parts of the business, such as financial services, under the banner. Saga hired Saatchi & Saatchi PLC earlier...

  • APACS unveils ads for signature-free cards.  // Campaign;3/12/2004, Issue 11, p6 

    Advertising agency Saatchi & Saatchi PLC is unveiling its first work for the banking industry body, APACS, with a £ 15 million multimedia campaign introducing "chip and pin" credit cards. The advertisement launches a new credit and debit card security system. Over the next 12 months, banks...

  • Saatchis blockbuster for Lloyds TSB merger. Yates, Karen // Campaign;06/25/99, Issue 25, p7 

    Reports on the advertising campaign developed by Saatchi and Saatchi for the launch of the merged financial services firm Lloyds TSB in Great Britain. Details of the campaign.

  • Saatchis nets £15m Axa. Dutta, Kunal // Campaign;5/30/2008, Issue 21, p2 

    The article reports that Saatchi & Saatchi has won the creative account for Axa, the French financial business, without a pitch in Great Britain. The company was awarded following an unresolved pitch in 2008. Saatchi will develop the brand identity for the Axa's investment products, which...

  • Untitled.  // Marketing (00253650);3/4/2004, p5 

    Lloyds TSB PLC-owned mortgage and savings firm, Cheltenham & Gloucester is investing £ 4m in a re-branding campaign, and has ditched its eight-year-old creative featuring a boy swimming under water. The latest TV ads, which break this week, show people in situations that illustrate the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics